Chief Massasoit of the Wampanoag Confederacy

Witness Post: Massasoit

There is a small cul-de-sac that we ran past in the Bernal Heights neighborhood of San Francisco, of all places, named Massasoit. The name is rich in the American tradition, often lost to time and place. What that particular street name is doing in San Francisco is a mystery: it was either named by a family with New England connections or one with a fondness for Native American history.

The word Massasoit was the title given to the Chief of the Wampanoag Tribe (aka the Wampanoag Confederacy) of Native Americans. They were one of the dominant Indian tribes in what is now Massachusetts. Chief Massasoit was the leader who saved the first Pilgrims from certain starvation during the winter of 1620, after the Pilgrims landed at Plymouth Rock along the Atlantic Coast. The Pilgrims had sailed from England to the new territory to avoid religious persecution that had threatened them at home. The earliest years of the immigrant colony’s founding were challenging and growing sustainable crops was a constant struggle. The Wampanoag Chief taught the Pilgrims where to plant their crops, how to grow the best variety and the ways to harvest them successfully.

Chief Massasoit developed relationships with the early immigrants, many of whom history buffs will remember from their grade school colonial history lessons: Miles Standish, John Carver, William Bradford, Stephen Hopkins and Edward Winslow, among others.Fifteen years later the Chief helped forge an alliance with other Indian tribes, which protected the Pilgrims the during the violent Pequot Indian Wars.


Chief Massasoit offers pipe to Governor John Carver


The storytelling and retelling of the first Thanksgiving, the typical fare for elementary school plays, has been depicted for generations. The Pilgrims in the plays are often pictured eating a harvest meal with the Native Americans. The Indians, who are peacefully depicted in these plays, are the Wampanoag Indians. Chief Massasoit, in most versions, is the featured guest of the Pilgrims, though the real story may be the other way around. Other versions report that the Wampanoag harvested the corn, brought the tobacco, killed several deer, which they then seasoned, cooked and brought to the feast. Instead of serving the Native Indians, the Wampanoag were the ones who provided and prepared the meals.


Massasoit Sachem

The word Massasoit means ‘Great Leader of Sachem’ and is sometimes used to refer to a collection of Native Americans. In the history of the colonies, however, the term is more often used to refer to one man, whose Indian name was Ousamequin. Many of the stories, which are handed down in oral tradition, honor Ousamequin as an extraordinary leader of his Wampanoag Confederacy.


The Massasoit Manufacturing Co.

The connection to the Hooper Family, though tenuous, comes through a business relationship that flourished in the early 1960’s. In that era many of the “Northern Mills” in New Hampshire, Massachusetts, Connecticut and Rhode Island were closing, as the cotton textile industry became extraordinarily competitive internationally. The companies were particularly vulnerable if their natural resources, labor costs and customers were inconsistent. Almost all of the companies sourced their raw materials (such cotton) from growers whose farms were hundreds of miles away from the textile mills.

The millers generated electricity on water wheels, which they built along New England rivers. The fast moving waters provided these mill with an unique advantage for a time. Eventually the mills employed highly skilled and relatively expensive labor, which dampened the economic advantages of their locations. With the rising costs of transportation, raw materials and labor, the longevity of the mills was thrown into jeopardy by less costly alternatives.

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In the early 1960’s the geographic advantages of river-produced energy quickly shrank and even well-run companies fell on hard times. Many of the companies along those rivers in New England, which were once powerhouses of production in various industries, were blunted by the availability of cheaper labor, lower crop prices and cheaper transportation from companies in the Caribbean, Mexico and Asia.


The Hooper Company had bought a company, called American Textile Products, from Cincinnati, Ohio, which made industrial textiles that catered to the sanitation industry and competed with the likes of Rubbermaid, Fuller Brush, and others for its fair share of business in a tough market. As a “tuck-under purchase” the Hooper Company also acquired Masco Products, which were produced by Massasoit Manufacturing Company, based in Fall River, Massachusetts.

Massasoit Chief  - Rare Indian Cigar Label

The Masco Textile Products were marketed under the American Textile Product name as some of its industrial cotton textiles in its business line. The products held niche positions in the marine and industrial supply businesses, going to owners of wood vessels in need of annual repair. One product was a caulking cotton which helped boat owners sure-up the hulls of the wooden boat fleets. With the advent of fiberglass and aluminum hulls, these products were the “buggy whips” in an evolving market, nevertheless they were not easily replaced with more modern solutions for boats with wooden hulls.

The Masco products had a relatively long life among die-hard boat owners, lasting until the end of the 1990’s when the Hooper Mills were sold to Baltimorean and former Hooper Company employee, Ken Mumaw, who bought the Hooper Mills along with his son. The Mumaw family marketed the Masco products under the Hooper Textile name to companies in and out of Baltimore.

The final resting place of the Massasoit Manufacturing Company products is unknown, but there is hope that it’s peace is noteworthy and honorable, along with Ousamequin, the great leader and the original namesake.


Bronze of Chief Massasoit in Massachusetts

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